Interactive Quiz Game & Camel Racing Simulator – Ministry of Finance
For a Ministry of Finance engagement zone we built two custom interactive experiences designed to teach through play rather than presentation. The first was an interactive quiz game that challenged participants with engaging questions in a competitive format, blending education with entertainment. The second was a camel racing simulator: players used joystick controllers to accelerate and navigate, creating a genuinely thrilling experience that connects a traditional sport with modern interactive technology. Both were designed so guests could walk in with no instruction and immediately understand how to play.
Ministry of Finance 2025We have developed a custom interactive Quiz Game designed to challenge participants with engaging questions, promoting learning and fun in a competitive setting. This project blends education with entertainment, providing a memorable experience for users.
Ministry of FinanceComplementing this is our innovative Camel Racing Simulator, inspired by the traditional sport of camel racing. Players use joystick controllers to accelerate and navigate, creating a thrilling and immersive experience that bridges cultural heritage with modern technology.
Project Overview
- Client
- Ministry of Finance
- Location
- Dubai, UAE
- Year
- 2025
- Event Type
- Corporate Engagement & Educational Activation
- Industry
- Government & Financial Services
- Application
- A visitor engagement zone pairing a custom interactive quiz game with a joystick-driven camel racing simulator, using gamification to deliver financial education in a memorable way.
- Solution
- Two custom interactive experiences — a competitive quiz game and a joystick-controlled camel racing simulator — built to teach and engage through play rather than presentation.
- Technology
- Custom Interactive Gaming, Joystick Control Systems, Real-Time Graphics, Multi-User Competition Logic, Custom Application Development
The Challenge & Objective
Engagement zones at government and financial-sector events face a specific problem: the content is important, but a queue of people reading a screen is not an experience. The brief was to make genuinely engaging material memorable, without trivialising it or losing credibility.
- Make learning feel like play. The material had to land with a mixed audience of different ages and backgrounds, including guests who had no interest in a financial presentation.
- Create genuine competition. A quiz only works if the outcome feels uncertain, so the scoring had to be real, visible and fair rather than cosmetic.
- Zero instruction required. Visitors arrive mid-flow, often with someone already playing. Both experiences had to be understandable within a few seconds of walking up to them.
- Physical controls for physical racing. The camel simulator needed to feel like controlling something, not like tapping a screen — the joystick was central to the experience working at all.
- Local relevance without cliché. A camel racing theme had to be executed with respect and craft, not as a superficial cultural add-on.
Our Solution
We designed both experiences around a single principle: the fastest way to hold attention is to let the guest be the one doing something.
A custom competitive quiz game
The quiz was developed specifically for this engagement zone, with a question set and difficulty progression written for the subject matter rather than pulled from a generic template. Participants compete directly, with scores visible to the room, and because the game is custom the content can be updated without rebuilding anything — which matters when the messaging changes between sessions.
Joystick-driven camel racing simulator
The racing simulator used joystick controllers so players physically accelerate and navigate their camel, with real-time graphics responding to their input. The control choice is what makes this work: a racing game driven by a stick feels like a race, and the physical commitment of using a controller is itself part of what pulls a crowd in. It is a striking contrast to the quiz, which is why the two sat well together.
Bridges between heritage and modern technology
The simulator draws on the traditional sport of camel racing and rebuilds it as an interactive experience, which gives the activation a distinctive identity without leaning on surface-level decoration. Handled with the right pace, sound and control feel, the heritage reference elevates the technology rather than diluting it.
Designed for a walking audience
Both experiences were designed for a queue environment. The learning curve is deliberately short, the state on screen is always legible from a distance, and a new player can step in without a host explaining anything. That is what allows a high-traffic engagement zone to run without bottlenecking.
Technology & Implementation
Both experiences were custom-built, from the game logic and graphics through to the physical control hardware.
Custom game development and content management
The quiz and the racing game were developed as custom applications rather than configured from an off-the-shelf arcade product, which is what allowed the question set, scoring, difficulty curve and race logic to be designed for this audience. Content is separated from the game logic, so messaging can be revised without engineering time.
Joystick control and input hardware
The simulator's feel comes entirely from the control layer, so the joysticks were selected, tested and tuned against the game rather than sourced generically. Input latency and control response were adjusted during testing, which is the difference between a simulator that feels responsive and one that feels like a demonstration.
Real-time graphics and audio
Real-time visuals respond immediately to player input, with audio supporting the acceleration and race tension. Graphics were produced specifically for the display and viewing distance in the engagement zone, and the [immersive content](/services/immersive-content-creation/) work was designed to reward repeat play rather than look the same every round.
Deployment and live operation
Both stations were installed, tested and handed over with a documented operating procedure, and our team ran them during the live engagement period. Multi-user competitive formats need someone who knows the failure modes, so live operation was part of the delivery rather than an optional extra.
Results & Impact
The engagement zone did the thing a presentation cannot: it held a queue of people who were actively participating.
- Guests learned the material while playing it, which is considerably more durable than being told it.
- The joystick simulator consistently drew spectators as well as players, because watching a race is part of the appeal.
- Both experiences ran with no instruction from a host, so the zone sustained traffic without staffing bottlenecks.
- The custom format is reusable — the quiz engine and racing game can be re-skinned for a different subject or a different audience.
Services Used on This Project
Event Technology by Location
Related Projects
Frequently Asked Questions
Common questions about this Ministry of Finance project and how Ultratec4D delivers similar event technology.
What is an interactive quiz game for events?
It is a custom-built game that presents questions in a competitive format so participants learn material by playing rather than by being told it. In the Ministry of Finance project we developed the question set, scoring and difficulty progression specifically for the subject matter, with scores visible to the room so the competition feels real rather than cosmetic.
Why use joystick controllers for the camel racing simulator?
Because the control is the experience. A racing game driven by a physical stick feels like racing, and the commitment of physically accelerating and steering is part of what draws a crowd. Joystick input also gives better control response than touch controls, which is why we tested and tuned the hardware against the game rather than sourcing it generically.
Can these interactive games be branded or re-skinned?
Yes. Because both were developed as custom applications with content held separately from the game logic, they can be re-skinned for a different subject, brand or audience without rebuilding the engineering. That makes them a good fit for exhibition stands, roadshows, government engagements and corporate activations in the UAE and Saudi Arabia.
Do you build custom gamification for corporate and government events?
Yes. Gamification, custom game logic and physical control installations are part of our interactive experiences service, delivered across Dubai, Abu Dhabi, Sharjah, Riyadh and Jeddah, including content, hardware, installation and live operation.
Need an engagement zone people will actually queue for?
Tell us the subject you need to communicate and the audience you expect. We will propose the game format, the controls and the operating model for your venue in the UAE or Saudi Arabia.
Serving Dubai, Abu Dhabi, Sharjah, Riyadh, Jeddah and the wider GCC
