Interactive Automotive Product Launch
The Problem
The client needed a highly engaging, futuristic way to unveil their new electric vehicle model to VIPs and media, moving beyond traditional presentations to create a memorable, shareable experience.
The Solution
We designed a multi-sensory immersive environment utilizing augmented reality, interactive touch displays, and a 3D anamorphic projection mapping sequence on the vehicle itself.
Execution & Engineering
Our engineers mapped the precise dimensions of the physical car and synchronized the AR reveal sequence with physical kinetic lighting. Attendees used provided iPads to view the car's internal mechanics in real-time through AR.
Results
Generated 3x more social media engagement compared to previous launches. The AR experience kept attendees engaged for an average of 14 minutes longer than traditional static displays.
Technology Stack
- AR (Augmented Reality)
- Interactive Display
- 3D Projection Mapping
- Custom Control Software
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